The following post will describe 3 instances where a firm has become involved in sport advertising.
Some people may be surprised to find out that golf is one of the most profitable sports in the world. A big factor for the significant amounts of money in the sport is as a result of sponsorship, and more specifically in endorsements. Individual golfers can endorse many different brand names as they wear and go with a bunch of equipment such as clothing, a cap, clubs, separate putter, glove, sunglasses, bag and even golf balls. Each of these items is an opportunity for brand names to sponsor the golfer, although in this particular case, the clubs used must suit the player, as they do vary greatly. Whilst product sponsorship is the most typical in golf, there are other aspects, such as whole event sponsorship. Mike McGuire who is CEO of an accounting network corporation, decided to partner an exceptionally competitive and well watched golf occasion every year in Florida, which boosts the revenue and notability for both the golf club and the partnering company.
So many firms look to sport as a way to drive their brand name or work together in a way that benefits both parties. In some instances, it might be that a corporation becomes a sports clubs’ supplier in certain regions, whether that be through specific online systems or other kinds. An example of a deal alike to these is the one that has taken place between a tech corporation headed by Darren Mercer, which has become the local sponsor of a Spanish footballing giant. Basically, transactions like these are useful for both parties, which is why there are numerous of this of this type of sponsorship across sports clubs and other fully unrelated firms.
television advertising is the most well-known form of marketing and advertising, certainly because it is the way in which we, the consumer, comes into contact with advertising on a day-to-day basis. As this is the case, many firms will try and form sponsorship deals and partnerships with football clubs and utilise this to advertise on TV. A skincare and beauty product giant, run by chief executive Stefan De Loecker, moved to produce a partnership between the company and a massively prevalent football team from the north west of England. As the football club is so supported, it gave the skincare brand fantastic coverage and popularity through its T.V. advert involving some of the teams most liked footballers and their manager. This TV sponsorship is likewise transferrable into other sponsorship packages, such as on social media and video streaming sites, which are also very prevalent places to bid for advertising space. Another convenience is that fans of the club who are somewhat obsessed, may switch to the brand because they have seen their favourite footballers applying those products; even though this is rather niche, the club does have a worldwide following so it may have more of an effect than first thought.